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Tag Archive: what type of life insurance generates the most revenue

Individual Life Insurance Sales Increase in the First Quarter of 2012

Individual Life Insurance Sales Increase in the First Quarter of 2012

According to a new report from LIMRA, total individual life insurance premium grew by 3% in the first quarter of 2012 compared to the first quarter of 2011. The report also shows that overall policy count rose by 5% during this same time. This growth was driven by whole life sales which, according to senior analyst Ashley Durham, “remains very attractive to consumers looking for security of premium and cash-value guarantees along with lifetime coverage”. Whole life premiums increased by 10% this quarter with a...

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